Innovative hot tub manufacturer Bullfrog Spas announces plans to distribute directly in Europe and the UK under the Bullfrog Spas brand name.

Herriman, UT – Bullfrog Spas, a leading name in premium hot tubs, is excited to announce its strategic move to distribute its products directly to the European and UK markets beginning in 2025. Bullfrog Spas expresses its gratitude for the years of successful collaboration with Villeroy & Boch, a proud company that admirably represented and sold Bullfrog Spas products under the Villeroy & Boch name for many years. Today, as the Bullfrog Spas brand has grown in influence and reputation worldwide, it is time to embark on this new chapter, offering Bullfrog Spas products directly with an expanded catalog of innovative products and programs designed for dealer success.
Bullfrog Spas has built a reputation for delivering industry-leading innovation, exceptional quality, and visually striking designs. It also provides customers with unmatched personalized therapy, improved relationships, relaxation, and peace of mind. This transition to direct EU/UK distribution aims to enhance customer availability and brand experience for customers in these regions.
Dan Sjoblom, Bullfrog Spas CEO, commented on the move: "We are incredibly grateful to Villeroy & Boch for their invaluable partnership over the years. Their dedication has introduced our products and innovations, like the JetPak Therapy System, to a wide European audience. It has brought countless customers the unique benefits of owning a Bullfrog Spas-produced hot tub. As we take this next step to distribute directly in the EU and UK, we remain committed to supporting dealer partners and upholding the highest standards of quality and distinction."

What This Means for Customers:
Dealer partners in the EU and UK can look forward to a seamless transition with continued access to the luxurious and innovative hot tubs made by Bullfrog Spas. Bullfrog Spas has established European-based representatives with the highest standards of professionalism and care, along with EU and UK warehousing and distribution to ensure dealer access and customer satisfaction. By handling distribution directly, Bullfrog Spas aims to offer more competitive pricing, faster delivery times, and enhanced customer care. Additionally, the brand remains committed to providing the industry’s best dealer experience, characterized by unique and distinctive products, industry-best support programs, and people who care about our partners.

For the hot tub owner, Bullfrog Spas is excited to bring its products, accessories, and design vision directly to the European market, ensuring more customers can experience the brand promise of a peaceful body, peaceful mind, and peaceful home.
Bullfrog Spas recently introduced its products and brand in person at the 2024 Piscine Global Expo in Lyon, France. It will also be on display at SpaTex 2025 in the United Kingdom and at other industry shows in the future. These events are ideal platforms for Bullfrog Spas to showcase its latest innovations and connect with potential dealer partners and industry professionals.
To learn more about Bullfrog Spas visit our website at www.bullfrogspas.com. For information and inquiries related to becoming a Bullfrog Spas dealer, visit http://www.bullfrogspas.com/dealerships www.bullfrogspas.com/dealerships.
 

About Bullfrog Spas:
Bullfrog Spas is a leading manufacturer of premium hot tubs designed with innovation, luxury, and quality in mind. In business for nearly three decades, the company has received numerous awards and accolades for its commitment to design, innovation, quality, and excellence. Bullfrog Spas is headquartered in the Salt Lake City, UT, metro area and distributes its products through independent dealerships and retail outlets worldwide.